Tourism Ireland spent almost €200,000 on marketing campaign around hit Netflix show ‘Wednesday’

The show’s second series was filmed at several locations around the country

Jenna Ortega as Wednesday Addams. Photo: Netflix.

Tourism Ireland spent almost €200,000 on a marketing campaign built around the hit Netflix show Wednesday , saying “screen tourism” was one of the biggest sources of travel inspiration to Ireland.

The tourism agency worked with Netflix and Screen Ireland on a campaign that hinged on two short films about the supernatural comedy show.

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