Key Takeaways

Businesses must balance the pursuit of growth with the preservation of their unique cultural identity to achieve long-term success.

Archiving origin stories, using heritage as a tool for innovation and integrating rituals into corporate culture can prevent companies from becoming mere commodities.

The concept of cultural sustainability should be incorporated into corporate strategies to maintain trust and resilience amid expansion.

In today’s marketplace, growth often means chasing speed, scale and disruption . But in the rush for expansion, leaders rarely ask: What is worth preserving?

I’ve seen this firsthand. Too many businesses chase the next product line or quick revenue gain, only to realize they’ve hollowed out the very culture that made them special. When emplo

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