Meta is already putting Reels in front and center of the Instagram experience on iPad and on mobile in countries like India and South Korea. Now, to allow more people to consume and understand Reels in different languages, the company is adding support for Hindi and Portuguese to its AI-powered translation feature across Instagram and Facebook, as well.

The company first launched this feature in August with support for English and Spanish after teasing it at its Meta Connect conference last year. With Hindi and Portuguese support, Meta aims to tap into creators from its biggest markets, like India and Brazil, to have a global reach.

“We believe there are lots of amazing creators out there who have potential audiences who don’t necessarily speak the same language,” explained Instagr

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