There are 4.6 million active YouTube channels. There are approximately 1.6 billion active TikTokers. Instagram crossed the 3 billion active user mark this year. More Americans now get their news from social media than from any other source. Typically, all this fragmentation and disruption are lumped together into the over-used, yet under-understood term, the creator economy.

This year, we — me, FilmHub and What’s Trending’s Shira Lazar — decided to map it. The creator economy has changed quite dramatically since the Paul brothers made Vines. Today, the creator system is the most important marketing platform on earth. Creators are now companies, and companies are now creators. Everything important in our culture — including mainstream media like Wicked , Barbie , Sinners — start

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