Emmanuel Perrin is humble.

Despite a rich résumé that includes a 33-year career at Richemont heading its specialist watchmakers group, serving as chief executive officer of Cartier North America and in several executive roles at Van Cleef & Arpels, he has no desire to be in the spotlight.

So when he was tapped in April to become CEO of Panerai , he made it clear that rather than promoting himself, he would be wholly committed to upholding the legacy of the brand he was charged to oversee.

“I’m only the third CEO in the Richemont era of the company,” he said. “The only mark that I want to make, working with the team at Panerai, is to be a custodian and make sure we hand the maison over to the next generation in stronger shape than when we inherited it.”

Panerai has a rich history.

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