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The Squishmallows x Wicked collab is the toy of the season

The most anticipated movie event of the year is obviously “Wicked Part 2,” and the hype continues to build with more merch drops and product collabs. The most recent one is also one of the cutest: Squishmallows featuring characters from the film. These ultrasoft 12-inch plushies transform Elphaba, Glinda and the iconic Oz crew into the squishy, huggable format that’s become a collecting phenomenon. They join an impressive roster of other Wicked collabs, including the Care Bears x Wicked plush collection and Le Creuset’s stunning Wicked cookware.

The Wicked Squishmallows collection combines two massive fandoms: Squishmallows collectors and musical thea

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