Turning Point USA, the organization co-founded by Charlie Kirk, announced Thursday it will host "The All American Halftime Show" as counterprogramming to Bad Bunny's headlining performance at the 2026 Super Bowl, capitalizing on conservative backlash over the NFL's selection of the Puerto Rican superstar and his Spanish-language music.
Turning Point USA has not yet announced performers or specific details about its alternative event. It's unclear where the show will take place or how it will be broadcast to fans. A survey asks supporters what music genre they'd like to see featured, with "Anything in English" as the first option.
The organization's counterprogramming effort comes less than a month after Kirk's death, which sparked national conversations about political violence in a