TikTok was flooded with deepfake videos of YouTuber and pro boxer Jake Paul seemingly coming out as gay in October 2025.
The ultra-realistic deepfakes — which were created using OpenAI’s video generation model Sora — depicted the boxer draped in an LGTBQ+ Pride flag or dancing ballet in a tutu, all while encouraging viewers to accept his sexuality.
Many have been fooled by the deepfakes, with TikTok commenters pointing out that “AI is scary” for how realistic these videos seemed. For his part, Paul made light of the viral trend by sharing several of the fake videos via his official TikTok in order to promote his energy drink brand Celsius.
“AI is getting out of hand,” he complained in one clapback.
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