The article was originally published on https://sfist.com/2025/10/09/a-health-conscious-goop-is-coming-to-soma/Gwyneth Paltrow's all-powerful Goop brand got into the restaurant business four years ago in Southern California. And now, three Goop Kitchen outposts are headed to the Bay Area. For the gluten-free, health-conscious, and/or dietarily nervous out there, a new lunch option is headed to SoMa, and it's Gwyneth Paltrow's Goop Kitchen. The SoMa location will be opening in December, as Eater reports, at 60 Morris Street — the former Ben's Fast Food, off of Bryant Street betwee Fifth and Sixth sreets. Opening in October and November, respectively, will be Goop Kitchen locations in San Jose (949 Ruff Drive), and Sunnyvale (1026 West Evelyn Avenue). Goop Kitchen is led by chef Kim Floresca

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