By Jennifer Jahn

NKyTribune staff writer

October is known for the beginnings of all the yellows, golds, and reds of the autumn season. This month also shines another color – pink. “Pink for October” or Breast Cancer Awareness month began in 1985 by the American Cancer Society. Since then it has been promoted and we can find bright and vivid pink most everywhere during the month of warm and vibrant hues.

What began as a week-long awareness campaign grew into a month-long movement. The now well-known pink ribbon entered the scene when Evelyn Lauder, Estee Lauder’s senior corporate vice president and breast cancer survivor, distributed pink ribbons.

As with most monthly spotlight campaigns, there is some controversy to this monthly awareness, such as, “pinkwashing.” This happens when a co

See Full Page