Democrats are increasing pressure on certain GOP lawmakers in the shutdown messaging war, the latest being a new ad buy from the DNC .

The six-figure buy will include digital ads on YouTube, Instagram and Facebook, along with billboards and bus shelters in Republican districts.

At the center of the government shutdown are Democrats’ demands that the GOP extend Obamacare premiums, warning of severe price hikes without it that will make health insurance unaffordable for many on the Affordable Care Act plans. As the Senate has continued to vote on a continuing resolution to reopen the government, sans the subsidy extension, Democrats have so far not lost support since the shutdown began last week. They also believe that pressure only will increase on the GOP in the coming weeks, as ACA

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