Spectrum , the brand name for Charter Communications broadband and video, is launching a new app store and, separately, will partner with Apple on a selection of live Lakers games this season for Apple Vision Pro . Execs talked up both at an event in New York Thursday where CEO Chris Winfrey hosted Jimmy Pitaro, chairman of ESPN and Kristin Dolan, CEO of AMC Networks for a chat on the video landscape.

The Apple Vision deal will give fans the feeling like they are sitting courtside. Charter unveiled both at event in NYC today and snuck a peek at a new ad, “Where’s My Knicks Game?” with comedian Tracy Morgan and former Knicks All-Star John Starks, fragmentation in sporting events being among the most frustrating to fans and something Charter is trying to simplify.

Charter is the

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