As the use of generative AI becomes more common, some companies are taking some strong stances on the technology. While some, like Netflix or Duolingo, are beginning to embrace it, others are taking a stern view the other way.

DC Comics has made it clear it won’t be adopting the use of generative AI in its work, with DC president and publisher Jim Lee saying the company “will not support AI-generated storytelling or artwork”.

This statement came during a panel at New York Comic Con with Lee focusing on the importance of human involvement when it comes to art work.

“Let me make one prediction that I can stand by today. DC Comics will not support AI-generated storytelling or artwork,” Lee said during the panel.

“People have an instinctive reaction to what feels authentic. We recoil from

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