Canadian sleep tape brand Sleep or Die has quickly developed a distinct brand voice that stands out in an increasingly noisy online world. Founder Lauren Sudeyko never considered doing things another way.
I met Persephone while scrolling on Instagram.
Set against a bright red backdrop, the digital lamb called me out for “cheating on sleep:” I had been scrolling late into the night. Persephone is the mascot of Canadian mouth-tape brand Sleep or Die . She’s not just on its social media channels, she greets customers at the online store and she is all over digital branding.
“It brings a very fun, playful vibe to the brand and it’s a way of creating personality without relying on the founder to be the face of socials,” brand consultant Miranda Shanahan explains in a TikTok breaking do