Revenue tied to value-based care contracts is growing. The latest data reveal that 14% of U.S. provider reimbursement is tied to capitated risk models, compared to only 7% three years ago. At the same time, shifts in federal policy — particularly around Medicaid eligibility and plan continuity — are adding new urgency to efforts that keep patients actively engaged in their care.

As the financial stakes rise, many healthcare organizations face challenges activating scalable and consistent patient engagement across large, diverse patient populations. One of the greatest barriers to value-based performance occurs when healthcare organizations struggle to help patients take the right steps to improve their health. This is especially true when a provider organization must determine how to b

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