Utah’s next Olympics may still be years away, but Salt Lake tourism is already benefiting.

Hosting the 2034 Winter Games is a big part of what differentiates Utah’s capital city and surrounding communities from their competitors for tourists and conventioneers, said Kaitlin Eskelson, Visit Salt Lake’s CEO and president.

“I think we’re at the precipice of major growth in terms of just bringing the spotlight and the world stage to Salt Lake,” Eskelson told the Deseret News during Wednesday’s fourth annual Sports Tourism Summit , held at the University of Utah’s Rice-Eccles Stadium.

“It’s all about the lead-up and kind of that global notoriety or the recognition that will really position Salt Lake,” she said. “We’re really leveraging that from the standpoint of our international leis

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