With the number of interior design firms on the rise , it’s harder and harder to stick out in the sea of talent. This week, we asked four design pros—Assel Baimakhan, Lucy Harris, Aria Jahanshahi and Olga Malyev—how they spread the word about their businesses.

Trust the Media

“I get the word out about my eponymous studio through projects featured in print and online publications, [listing my firm] in the AD Pro Directory, and social media platforms such as Instagram and Facebook. My father was an editor, so sharing the story of the project, as well as the visual images, is important to me as a designer and reader. Being published gives me the opportunity to share insight into how, with my team, I develop relationships with the clients—and how that leads to designing homes unique to eac

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