Following a sold-out 2025 edition that marked its most successful year yet, the Same Same But Different (SSBD) Festival is breaking new ground by inviting fans to buy into its future.

The Southern California festival, held each September at Lake Perris State Park in Riverside County, has launched a first-of-its-kind public ownership campaign through WeFunder, allowing attendees to invest directly in the company. The soft launch, open only to 2025 attendees, raised $409,000 in its first week. Now, WeFunder is opening the investment opportunity to the general public, making SSBD one of the first music festivals in the U.S. to pursue what co-founder Brad Sweet is calling a “fan-funded ownership model.”

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