Braselton, Georgia — Auto racing is experiencing a Golden Age with motorsports benefiting from big investments from brands across the globe including Cadillac, Chevrolet, Ford, Porsche, BMW, Acura, Toyota, Aston Martin, Mercedes and more.

The beneficiaries are series as diverse as international sportscar racing — Formula One, NASCAR, and the Dakar Rally in Saudi Arabia. But success depends on a healthy auto industry.

That reality was brought home at the season finale of IMSA Weathertech Sportscar Series this week when German powerhouse Porsche shocked the paddock by announcing it is pulling out of the 2026 World Endurance Championship hypercar championship and its signature race, the 24 Hours of Le Mans in France.

Porsche’s move came as it faces revenue challenges after its bet on an e

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