LONDON — Tim Love, filmmaker and founder of advertising agency CFH, has merged his company with 9-16, an agency with social media expertise, to launch creative content studio CF Holdings.

Love founded CFH in 2017, and has produced campaigns and films for brands such as Stella McCartney , Dr. Barbara Sturm , Bentley, and Aman Hotels.

“I started CFH eight years ago,” said Love. “We started making films centered around craft. It’s always been a key part of the work we do, just now we work with some of the world’s best crafts people. From Foster + Partners to family-run leather factories in the hills of Italy, it’s a part of the studio and always will be.”

Love said that the merger was driven by client demand. “Our clients asked for it; they want elevated, social-first content with s

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