Meta is directing its metaverse division to adopt AI in every aspect of their work in order to boost output significantly across product, design, and engineering teams, Wired is reporting.

Vishal Shah, Meta’s vice president of the metaverse, addressed employees with a message framing a vision called “AI4P” or AI for Productivity. His message urged teams to “think 5X, not 5%,” pushing for fivefold improvements rather than incremental gains.

He emphasized that AI should not remain a novelty or side tool but become central to how Meta builds and operates its metaverse platforms. Shah made clear that this shift would apply broadly. He expects not only engineers but also product managers, designers, and cross-functional partners to get involved.

The internal directive includes training progr

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