More than two months after American Eagle’s campaign starring actress Sydney Sweeney ignited a national debate after some perceived it as a eugenics reference, chief marketing officer (CMO) Craig Brommers is still navigating the news cycle.

“Just this last Saturday night, this was still in the news. This was on SNL,” he said on stage at ADWEEK House: Advertising HQ on Thursday. “I can’t believe that anything in our advertising marketing world is still commanding this amount of attention 10 weeks later.”

In a candid conversation with ADWEEK’s chief brand and community Officer Jenny Rooney, Brommers shared for the first time in front of a public audience how he navigated the weeks of debate and discourse sparked by the campaign—and why his approach veered from the typical brand crisis

See Full Page