World of Flight, the Nike spinoff store dedicated to the Jordan Brand, opens Friday in Center City with a 4 p.m. block party on the 1600 block of Walnut Street.

The two-story shop in Philadelphia is the Jordan Brand's first outpost in the United States and one of only five worldwide. It's packed with streetwear, sneakers and visual callbacks to Michael Jordan's legendary NBA career. Eagles quarterback Jalen Hurts, who has a Jordan Brand endorsement deal, also figures heavily into the store's merchandise and design.

Hurts is expected to make an appearance at Friday's block party, a Jordan Brand spokesperson said during a tour of World of Flight on Thursday afternoon. But the decision to open the brand's first U.S. store in Philly actually was made before Hurts became an ambassador.

"It

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