If we’re keeping score up to this point and you asked who my favorite NBA team is, my answer would probably be: “Whoever James LeBron plays for.” And yes, that includes his time on Space Jam: A New Legacy’s Toon Squad, which says more about me than it does about the movie.

But this week, I questioned my fandom as the most disciplined athlete alive pulled off one of the most undisciplined marketing plays of his career. In a series of cryptic social posts and a YouTube drop, LeBron teased The Second Decision, a mystery that had ESPN producers sweating, Reddit sleuths decoding, and resale ticket prices for what could’ve been his “final” season soaring as high as $580 a seat. According to Kalan Hooks of ESPN, the cheapest ticket to the Lakers’ final regular-season game against Utah jumped fro

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