Fast-food chain Long John Silver's has unveiled a redesigned logo that replaces its signature fish design with a chicken, as part of a larger effort to showcase its versatility and "spark conversation."

The refreshed branding, introduced on Oct. 3 across digital platforms, also features a new tagline: "CHICKEN + SEAFOOD," according to a news release from the company .

"Guests have been telling us for years that our chicken is a best-kept secret," Christopher Caudill, senior vice president of marketing and innovation at Long John Silver's , said in a statement. "Our hand-battered chicken strips — known as Chicken Planks — are every bit as crave-worthy as our legendary fish. It's time we let that secret out."

The redesign follows "successful product testing" at the chain's flagship re

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