SALT LAKE CITY — If you’ve ever wanted to slow down, disconnect and reset, PLUNJ Salt Lake is helping people do just that.

Icy water might seem like the last place you’d want to spend your free time, but across Utah, a growing number of people are jumping on this trend. Studios like PLUNJ are fueling one of the state’s fastest-growing wellness trends centered around a centuries-old ritual of heat, cold and calm called contrast therapy. According to the National Institutes of Health , alternating between hot and cold temperatures can increase oxygen to tissues, reduce inflammation and help the body recover faster.

Inspired by the original PLUNJ Provo , the Salt Lake team wanted to build something deeper than a spa, a space that blends wellness, community and design. There, wellness

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