As the festive season approaches, Goa is preparing to welcome visitors with a renewed focus on its cultural roots and community spirit through its latest year-end campaign, “Feels Like Goa”. The initiative seeks to rekindle the emotional bond that travellers have with the state, celebrating its timeless charm, spiritual depth, and vibrant traditions beyond the well-known beaches.

Tourism Goa, mentioned in a media release that the campaign is designed to evoke a sense of nostalgia and aims to remind visitors of Goa's rich heritage, close-knit communities, festivals, and a sense of belonging that goes beyond tourism. It marks a conscious shift by the state towards a regenerative tourism model that prioritises people, culture, and the environment.

Tourism Minister Rohan Khaunte described th

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