The situation of the Telugu cinema business today is chaotic. Producers are unable to control the whims and fancies of the star heroes, despite having their own guilds and unions.

Budgets are ballooning into hundreds of crores, with almost eighty percent of the expenditure going toward the heroes’ remuneration and their luxurious demands.

If the collections don’t match expectations and the OTT rights fail to sell at the right price, the producers are doomed.

Yet, they continue to take huge risks solely based on the star power of the heroes. They sustain as long as they can and perish once done.

All these years, OTT deals somehow saved them, but now even films featuring big stars are finding it difficult to get buyers, as OTT platforms have fixed budget allocations and cannot purchase b

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