When Genesis arrived a few years back as a luxury adjunct of Hyundai, it attempted to break into the mainstream premium elite with its mix of high-tech, plush cabins and distinctive exterior styling, all accompanied by potent drivetrains.

After seesawing on its electrification strategy – previously committing to being EV and hydrogen-only by 2030 and not introducing any new combustion-engined models beyond 2025 – the Korean luxury auto brand is now focusing on broadening its portfolio and catering to various niches.

Before walking back on its ambitious zero-emissions target, Genesis went hard on rolling out battery-electric models, both dedicated EVs and electric versions of its core portfolio.

Now, though, changing market conditions and the rise of Chinese competition means this re

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