Starting in the mid-2010s, nothing was hotter on country radio than a poppy, swoonworthy sub-genre dubbed "boyfriend country."

What Is "Boyfriend Country"?

You know the type of song: Thomas Rhett 's "Die a Happy Man" (2015), Dan + Shay 's "Speechless" (2018) and Brett Young 's "In Case You Didn't Know" (2017) are three definitive examples, all pairing adulation for a love interest with pop-friendly production.

Some listeners loved to hate 'em, but boyfriend country songs made an impact.

"Speechless" was certified 7x platinum by the RIAA and wound up at No. 2 on the year-end Billboard Hot Country chart the year it was released.

"Die a Happy Man" arguably remains one of Rhett's signature songs to date. It won several Song and Single of the Year titles at awards shows across 201

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