If you are in the market for a new pair of blue jeans, they will cost you more now than they ever have.

CNBC reports that Levi Strauss has been quietly raising their prices for a few months now as they attempt to increase their profit margins.

Why Is the Cost of Levi's Going Up?

The most notable thing here is that Levi's says that although they have raised their prices, the demand is holding — meaning we are all okay with paying a little bit more for a good pair of blue jeans.

CEO Michelle Gass admits, "As we���ve been taking these targeted actions, we’ve not seen an impact to demand. We’ll of course, stay very, very close to that but … we’re taking a surgical, thoughtful approach on any pricing."

Are Consumers Noticing the Slight Price Increases on Levi's?

Let's break that down. If

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