New England Patriots wide receiver Stefon Diggs celebrated his second collaboration with ASICS — the limited-edition GEL-DS TRAINER™ 14, available in a limited-edition white colorway — with a Friends and Family launch party. To introduce the silhouette, ASICS’ nostalgic campaign rollout spotlights the athlete’s upbringing and the sentimentality woven into the shoes that grow with you.

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The campaign’s hero film pays homage to Diggs’ childhood, showing love to his mother, in particular, who gifted him a sole pair of shoes to last for the entire school year. Riffing on the concept of keeping your everyday shoes fresh, the storyline explores how ASICS ‘ core ethos (“A Sound Body in a Sound Mind”) translates to design that prioritizes form and function. The GEL-DS TRAINER™ 14 exemp

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