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It's finally starting to feel like fall in much of the country, and as people break out their sweaters and tune in to football, another festive favorite is returning.

"Every year there’s arguing over whether pumpkin as a fall flavor is dying, or at least plateauing," said Mike Kostyo, a Chicago food "trendologist" with market research firm Datassential. "Overall, pumpkin and pumpkin spice are here to stay. It’s a seasonal favorite in the same way peppermint is for winter."

'Tis the season for pumpkin-flavored everything, but while demand is nearly universal, what people prefer it in depends on where in the U.S. they live.

COSTCO SHOPPERS RAVE OVER SEASONAL PIE THAT'S NEARLY 4 POUNDS AND LESS THAN $6

From breads and cooki

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