Coinbase is preparing to launch a new American Express credit card in the U.S. this fall, and everything about it — from the design to the rewards — seems tailored to bitcoin enthusiasts.

A card built around bitcoin’s origin story

Unlike most crypto-linked cards, Coinbase’s upcoming product isn’t just about perks — it’s about symbolism.

The card is etched with data from the Genesis Block, the very first block ever created on the Bitcoin network by pseudonymous inventor Satoshi Nakamoto on Jan. 3, 2009. That single block launched the Bitcoin blockchain and marked the beginning of an entirely new financial system.

The inclusion of this data is more than a design choice — it’s a direct reference to Bitcoin’s founding moment. The hexadecimal code printed on the card is part of the raw data

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