This article contains spoilers for "Roofman."

The critical thing to remember about trailers and other marketing material is that it's not a reflection of the actual movie's quality. Distributors have to promote their titles in a way that reaches the broadest possible audience, and "Roofman" is an excellent example of how a by-the-numbers campaign can obscure one of the year's greatest surprises. The new film from Derek Cianfrance is based on the crazy true story of Jeffrey Manchester (Channing Tatum), a former US Army soldier who became known as the Rooftop Robber after breaking into restaurants like McDonald's from up above. After escaping from prison, Jeffrey created a secret little nook for himself in a Toys "R" Us for months, unbeknownst to the employees. The trailers reflect th

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