Move over, butter yellow — there’s a new “it” color taking over, and it perfectly mirrors the cozy, autumnal views outside your window.

Chocolate brown is the rich, earthy shade that’s had style icons like Kate Hudson , Angelina Jolie , and Jessica Alba each putting their own spin on the trend. Channel Hudson’s elegance with a chocolate-hued gown for your next fall wedding; take a cue from Jolie with a sleek, low-effort trench coat that looks instantly polished; or go for Alba’s monochrome moment in a matching leather skirt and jacket.

And it’s not just celebrities embracing the look — PEOPLE editors and writers are fully on board, too. Our team’s closets are filled with chocolate brown jackets, midi skirts , sweaters, and trousers this season. Want to join in? Keep scrolling t

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