So much of college football these past few years has been defined by what's new. There's the transfer portal, name, image and likeness money, revenue sharing, revamped rosters, realignment, private equity firms looking to do business with schools and leagues eager to build up their cash reserves so they can finally afford to build those gold-plated lockers they've had their eyes on. If you fell into a coma in 2019 and awoke a week ago, the entirety of the sport would feel like some sort of fever dream.

And yet, for all this change, for all that's new in college football, one thing has remained steadfastly true: The biggest brands have continued to dominate the sport.

It has been nearly three decades since we've had a first-time national champion. It's been more than four decades since F

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