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While we are loving that dramatic, sultry ‘90s lip is having a moment again, there’s something about a retro “my lips but better” shade that feels timeless — and totally wearable. That’s exactly why shoppers keep coming back to L’Oréal’s Colour Riche Lipstick in Nature’s Blush, a warm pinky-tan that one fan swears is “better than your lips.”

At just $7, it’s not just the color that has people stocking up. One reviewer with serious lipstick loyalty wrote, “Nature’s Blush. #840 is a beautiful, smooth, warm and alluring color. I bought several tubes of this lipstick to guarantee I have enough to last should this color ever be discontinued. Treat your lips

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