OpenAI’s biggest advertising push yet depicts users leveraging ChatGPT in highly produced, intended-to-be-relatable everyday moments.

The only problem? Consumer research shows the effort doesn’t correlate to impact at all.

An ad titled “Dish” shows a young man attempting to impress his date with a home cooked meal by way of a cutesy prompt — “I need a recipe that says ‘I like you, but want to play it cool.'” Another, dubbed “Pull Up,” shows another young man struggling through a pull up bar exercise after prompting the bot to help him feel stronger.

Debuted during NFL Primetime, the ads are slated to run in the US and UK on traditional media — TV, streaming platforms, paid social, outdoor and influencer partnerships through the end of 2025.

But underscoring the AI industry’s formidable

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