Key points

Colorism is pervasive in the U.S. and negatively affects the well-being of many darker-skinned individuals.

Little research has examined colorism among Asian Americans, particularly in the realm of romance.

We conducted a speed-dating study to examine the role of colorism in Asian Americans’ dating preferences.

Colorism is pervasive in the US and has negative effects on the income, education, quality of life, and relationships of many darker-skinned individuals Source: cottonbro studios/Pexels

Colorism is pervasive in the U.S. and has negative effects on the income, education , quality of life, and relationships of many darker-skinned individuals ( for an overview, see Wu & Chen, 2025 ). However, many people are unaware of their own prejudice when it comes to skin t

See Full Page