Key points

Believability has replaced truth as the new currency of cognition.

We just don’t fall for fakes, they fulfill the stories we need to believe.

Digital authenticity now lives at the intersection of context, patience, and doubt.

We live in an era where the difference between real and artificial no longer startles us. Every day, it's there buzzing behind our screens and selfies. From avatars to synthetic voices and AI-generated images, the fake has become familiar and is an accepted part of our techno diet . But the more interesting question to me isn’t how these illusions are made, it’s why we all so easily believe them.

I don't think it's gullibility, but longing. We don’t fall for the fake because it fools us. We fall for it because it satisfies a craving for a story that

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