OpenAI’s new text-to-video app, Sora, was supposed to be a social AI playground, allowing users to create imaginative AI videos of themselves, friends and celebrities while building off of others’ ideas .

The social structure of the app, which allows users to adjust the availability of their likeness in others’ videos, seemed to address the most pressing questions of consent around AI-generated video when it was launched last week.

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But as Sora sits atop the iOS App Store with over 1 million downloads , experts worry about its potential to deluge the internet with historical misinformation and deepfakes of deceased historical figures who cannot consent to or opt out of Sora’s AI models.

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