In a move that blends social equity with digital transformation, the Delhi Transport Corporation (DTC) has announced the launch of pink smart cards offering free bus travel to women and transgender passengers in the national capital. The initiative, timed with the festive occasion of Bhai Dooj 2025 , aims to replace the existing “pink ticket” system with a more secure, efficient, and data-driven alternative.

The new system—called the Saheli Smart Card —marks a significant upgrade to the women’s travel subsidy introduced in 2019, and it is set to change how thousands of commuters navigate Delhi’s public transport every day.

Background: From Pink Tickets to Smart Cards

When Delhi launched its free bus ride scheme for women in 2019, it was hailed as a progressive policy for gende

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