CANNES, France — “The future began 100 years ago,” proclaimed a three-minute clip shown at a Globo Showcase Cocktail on Sunday evening at Mipcom , chronicling the Brazilian communications giant’s evolution from newspaper, launched in 1925, to radio and Rede Globo TV network.

The welter of Globo international partnerships and deals confirmed on stage on Sunday at Cannes Carlton Hotel by Angela Colla, Globo Head of International Business and Co-productions, did much to suggest that for Globo the future is beginning again.

A country the size of a continent, Brazil’s battle this century has been to reach out to the rest of the world and Globo’s challenge to consolidate the broadening of its portfolio from telenovelas – while ensuring that they continue to travel – to other forms of ente

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