MTV is reportedly shutting down five of its music channels in the United Kingdom.

The television channel will stop broadcasting on its MTV Music, MTV 80s, MTV 90s, Club MTV and MTV Live channels, according to Newsweek and BBC. Its flagship MTV HD will remain on air, and its American MTV channels – including MTV, MTV2, MTV Live, MTV Classic and MTV Tres – appear to be unaffected.

MTV will stop airing on its U.K. offshoot stations on Wednesday, Dec. 31.

Four decades after the revolutionary station aired music videos 24/7, MTV's decision is a further sign of the times. MTV's flagship channel began increasingly circulating reality-show-heavy programming in the 2000s with series like "The Real World," "Teen Mom" and "Jersey Shore." The network's sister channels feature more music-centered content, though with significantly less reach, distribution and revenue.

In 2023, MTV shuttered its music news division and website, MTV News. Its campus-centered offshoot, MTVU, ceased airing at universities in 2018, and currently airs only as a digital cable channel.

MTV changed the television landscape with its launch in 1981, playing music around the clock and related programming guided by video jockeys, or VJs, and was influential in the growth of the music video as an artistic medium. The channel also evolved in the genres of music videos it promoted. MTV moved from rock to pop and R&B – and later, hip-hop – after it broke its own color barrier in the 1980s with the promotion of Michael Jackson's music videos for "Billie Jean" and "Thriller."

This article originally appeared on USA TODAY: Is MTV shutting down? These channels set to cease broadcasting, reports say

Reporting by Taijuan Moorman, USA TODAY / USA TODAY

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