• Tyra Banks is trying something new. • The legendary supermodel is now selling ice cream with a twist: it's hot. • Confused? We were, too. So we investigated.
Supermodel Tyra Banks is selling an oxymoron: hot ice cream.
Yes, hot ice cream.
Since late September, Banks has debuted two versions of the dessert, dubbed Hot Mama, at her ice cream shop in Sydney. Although both were available for just a week, her team told Business Insider that it was coming to New York this winter.
Banks has been promoting Hot Mama on social media. Some videos have been watched over 1 million times. Many commentators, however, say they are confused about what exactly "hot" ice cream is.
Business Insider was, too. So we contacted Smize & Dream, Bank's ice cream company, to get more details about Hot Mama