India is the fastest-growing major economy in the world and is currently in a sweet spot, said Raamdeo Agrawal. Within this strong economic 7 per cent growth, he said, consumer behaviour is evolving rapidly: similar to how value migrated in the past from public sector banks to private sector banks, or from wired phones to wireless. “The same shift is happening in domestic consumption,” he noted. Advertisement

“Grocery buying has moved from the corner store to modern retail, and now to quick commerce.” According to Agrawal, many companies already see 7–15 per cent of their total sales coming from quick commerce, and that share is expanding swiftly.

He said the quick commerce component in grocery companies’ sales is growing at a rapid pace, supported by rising purchasing power and changin

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