Grocery retailer Avenue Supermarts, best known for its DMart chain of stores, is streamlining its online operations by exiting smaller cities and sharpening its focus on large urban markets. The strategic shift comes amid intensifying competition from quick-commerce platforms, pushing DMart Ready — the company’s online platform — to concentrate resources where demand for convenience is highest.

In the September quarter, DMart Ready exited five cities — Amritsar, Belagavi, Bhilai, Chandigarh and Ghaziabad — reducing its presence from 24 to 19 cities. “We added 10 new fulfilment centers in our existing markets and continued to invest and deepen our presence in the large metro cities. We are now present across 19 cities in India,” said Vikram Dasu, whole-time director and CEO of Avenue E-com

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