“Eatertainment” is the next big draw for urban diners, with 52% of consumers planning to maintain or increase their visits to barcades and themed restaurants this year. Restaurants now pair meals with games, themed decor and group-friendly spaces that keep guests on site longer and encourage them to share the experience online. For many city diners, the combination of food and entertainment is a key factor in deciding where to spend their leisure time.

For operators, the model boosts revenue by encouraging longer visits and repeat business in competitive city markets. The setup also allows one location to operate as both a restaurant and an entertainment venue, making every square foot work harder.

Dining meets entertainment spaces

Interactive dining takes a new turn as restaurants pair

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