GENEVA (AP) — The Champions League titleholder will play a showcase opening home game as part of new commercial contracts for UEFA club competitions from the 2027-28 season that include a global streaming deal to drive annual revenue above 5 billion euros ($5.8 billion).

It’s one innovation targeted in a six-year rights sales deal signed with United States-based agency Relevent through 2033 by UEFA and the European Football Clubs group , the joint venture vehicle known as UC3 said on Monday.

Relevent also is seeking a global streaming service — which could be Netflix, Apple TV+ or Amazon Prime — to buy a premium package or first choice of game each week the Champions League is played.

That should be a 17-game seasonlong deal including the final on a Saturday to “serve new consumers

See Full Page